Case Study: Urban Circle/NCR
We've been working with Urban Circle since their launch in '06. We've designed posters, flyers, banners and the original Urban Circle site (replaced by Newport City Radio site). The UC organisation grew rapidly from '06-'08, adding more elements to its group of companies. As a result of this the brand became diluted and incoherent.
We were hired in Summer '08 to design a new suite of logos for the Urban Circle group (group logo plus 4 subsidiaries), that would strengthen the brand and visually tie all the elements into the main group identity. We also developed the Newport City Radio site which launched in summer '08 and won the Smirnoff Voice best local website award.
