Case Study: amp Biosimilars
amp Biosimilars AG is an international bio-pharmaceutical company based in Germany. They launched on the German stock market in 2015. They approached us to redesign and build their old website ready for their public launch and to showcase their services to investors and those pursuing careers in the biosimilar industry.
The site was to be responsive, clean and clear, but with plenty of information on show. Additionally, we had to build it to be multilingual — German, English and in the future, Chinese. We were also hired to redesign their logo and branding, along with the appropriate stationary and presentation templates.
Our final logo design represents molecular structures and the business' expanding connections.
According to analytics, the client's primary demographic were desktop users were looking for great deal of complex information. This informed our design process greatly — We made sure we designed and built the site to allow constant user navigation from each area to other relevant content.
Similarly, all information had to be obtainable on mobile, particularly the news, press releases and downloads. We made sure to design the website so they were most prominent and easy to access on mobile devices.
As part of our branding design package, we also designed amp Biosimilar's new business cards.