Project: Assets Jewellery

Assets Jewellery is a local independent jeweller in Newport, South Wales. We were approached to design their new set of flyers promoting their in-store services ready for the opening of the major redevelopment of Newport town centre — Friar's Walk — which would see a major boost in foot traffic.

Despite being in business for over a decade, Assets Jewellery had no consistent logo or brand to speak of, so we elected to design that too! We designed the logo to reflect the faceted jewellery, and in a stroke of serendipity the window displays had a similar shape, so we fused the two.