A Bilingual Brand for Everyone
When we were first hired for Leonard Cheshire in Spring 2019, we were invited to a Brand Awareness Session with the marketing team from Leonard Cheshire. The aim of the day was to ensure that we fully understood the brand, its ethos, tone-of-voice and design styles. The day centred around the new Leonard Cheshire Brand Guidelines document, but as we were going to be required to deliver bilingual (Welsh & English) design, we asked "Where are the bilingual brand guidelines?"
It turned out that there weren't any, and with our experience of both branding and bilingual design, we were tasked with developing 'A Bilingual Brand for Everyone' - a new brand guidelines document, specifically for Leonard Cheshire Cymru. As with previous bilingual design work, our main point of reference was the Welsh Language Commisioner's Bilingual Design Guilde.
[As a result of this work, Rhys was invited to deliver a 'Bilingual Graphic Design' lecture for Graphic Design students at Cardiff Metropolitan University']
In just under a year (since we were recruited) we have completed about 20 projects for Leonard Cheshire (and Leonard Cheshire Cymru). There's far too much to show, but here's a selection of our work.
A selection of spreads from the Bilingual Brand Guidelines. A4 Landscape Document.
Webber Design's MD Rhys is a fluent welsh speaker, and this allows us to compete for and deliver bilingual graphic and web design work. We do two types of job for Leonard Cheshire:
- Bespoke bilingual graphic design — designing print marketing materials for Leonard Cheshire Cymru.
- Translation design — producing the Welsh language versions of materials designed in-house at Leonard Cheshire in London.
These bilingual (double sided) A2 posters fold down to credit card (ish) size.
Both sides of a bilingual flyer (above).
Some of a range of banner designs.
As part of the bilingual brand guidelines document we designed bilingual solutions for: Signage (see above), flyers, leaflets, booklets, posters, merchandise, billboards, banners and more.
A selection of layouts for various documents.
And a selection of merchandise designs.
And lastly, some postcards/flyers.
We're looking forward to many more years of design for Leonard Cheshire. We love this client!